突发性自然灾害对旅游业的影响及对策  

Impacts of Sudden Natural Calamities upon Tourism and the Corresponding Countermeasures

作　　者：于志远[1] 

机构地区：[1]天水师范学院陇右文化研究中心,甘肃天水741001

出　　处：《天水师范学院学报》2010年第6期114-117,共4页Journal of Tianshui Normal University

摘　　要：突发性自然灾害因为其突然、力量巨大、无法控制,容易给社会造成破坏和混乱,并严重影响旅游业的发展。提高旅游资源防御灾害系数,降低损失,抢救受灾旅游资源,恢复市场,加强媒体宣传,恢复游客信心,做好灾后旅游市场营销,恢复和重建灾后旅游市场,可以促进灾区旅游业的快速和长远发展。Being abrupt,powerful and uncontrollable,the sudden natural calamities produce great damage and disorder,and severely affect the development of tourism.It is supposed to be able to promote the fast and long-term development of tourism in the disaster areas to improve the disaster-preventive capacities,lessen the lose,save the travel resources,restore the travel markets,strengthen the promotion,recover the visitors' faith and resume the after-disaster markets.

关 键 词：突发性 自然灾害 旅游业 对策 TOURISM 旅游资源 旅游市场营销 恢复 媒体宣传 防御灾害 低损失 重建 灾区 游客 系数 受灾 社会 抢救 破坏 控制 

分 类 号：G658.3[文化科学—教育学]