剖析供应链管理下物流企业的关系营销理念  

Analysis of relation marketing idea based on supply chain management for logistics enterprises

作　　者：山红梅[1] 杨海荣[2] 

机构地区：[1]西安邮电学院信息与管理工程系,陕西西安710061 [2]北京邮电大学经济管理学院,北京100876

出　　处：《西安邮电学院学报》2005年第1期125-128,共4页Journal of Xi'an Institute of Posts and Telecommunications

摘　　要：伴随着供应链管理下现代物流业的蓬勃发展,物流供应商需要寻求能够激发市场需求、永葆企业活力的先进营销理念。关系营销可以帮助物流企业长期性地拥有顾客忠诚,确保其在市场竞争大潮中立于不败之地。文章试图剖析了物流企业实施关系营销的指导意义以及方法思路。With the rapid development of modern logistics based on Supply Chain Management, logistics enterprises need various advanced marketing ideas to stimulate market demands and enterprising creativity. Relation Marketing can help enterprise possess protracted and loyal customers so as to make the company stand up steadily in the market competition. The paper attempts to analyze some new ideas and methods of Relation Marketing for logistics enterprise.

关 键 词：供应链管理 关系营销 赢取客户忠诚 

分 类 号：F713.5[经济管理—市场营销]