联合分析法在顾客价值测量中的运用  

The Application of Conjoint Analysis in the Revaluation of Customer Value

作　　者：于坤章[1] 刘海涛[1] 

机构地区：[1]湖南大学,长沙410082

出　　处：《科技和产业》2005年第10期21-26,共6页Science Technology and Industry

摘　　要：文在对顾客价值理论回顾的基础上,引出顾客价值模型,以中高档专业笔记本电脑消费者为对象,把联合分析法运用到对顾客价值的测量中来,对联合分析法的局限进行了总结并对其应用前景进行了展望,最后提出了顾客价值定量研究进一步的研究方向。Based on a review to the theory of customer value, the paper explicates the customer value model--the consumers of medium and top grade professional laptop computers. Moreover, the conjoint analysis is applied into the measurement of customer value and then its limitations are concluded and its application prospect is predicted. Eventuallv. further research orientation on the Quantitative study of customer value is proposed.

关 键 词：顾客价值模型 顾客期望价值 联合分析法 

分 类 号：F713.50[经济管理—市场营销]