案例教学在“市场营销学”中的运用  

The appliation of cases teaching in "sales in Markets"

作　　者：朱延青[1] 

机构地区：[1]十堰广播电视大学,湖北十堰442000

出　　处：《湖北广播电视大学学报》2005年第B07期55-58,共4页Journal of Hubei Radio & Television University

摘　　要：现代远程开放教育模式旨在提高学员学习能力,倡导终生学习观念。市场营销学是一门操作性、实践性很强的学科,运用案例教学可激发学员学习兴趣,提高学员分析和解决问题的能力。The teaching purpose of mordern distance education is improving the students＇learning ability ,advocating the concepts of whole-life learning in one＇s. “Marketing”is one operational and practicalsabject by cases teaching .We teachers can estimate the Ss＇interests, then we can promote the Ss＇anyaztical ability of sovling problem .

关 键 词：远程教育 案例教学 探讨运用 

分 类 号：F713.5-4[经济管理—市场营销] G728[经济管理—产业经济]