艺术传播和主流文化  

On the Dissemination of Art and Mainstream Culture

作　　者：曾耀农[1] 高颖[1] 

机构地区：[1]武汉理工大学艺术与设计学院,湖北武汉430070

出　　处：《南通大学学报（社会科学版）》2006年第2期132-135,共4页Journal of Nantong University:Social Sciences Edition

基　　金：湖北省教育厅人文社会科学研究规划项目(2005y182)

摘　　要：大众文化与市场经济关系紧密。大众文化以全球化的现代传媒为介质,以商业炒作为手段大批量生产,广泛地影响着社会成员。艺术传播内容的广泛性、大众性、通俗性使艺术作品更易走进人们的生活, 推动文化平民化的进程。但是,它的模式化、感性化也越来越表现出游戏性的娱乐文化特征,大众文化产品在不断的占据主流文化和精英文化的空间。应大力引导与规范大众文化艺术作品,使其向着先进文化的方向发展,成为主流文化的有益补充。Popular culture has close ties with the development of market economy. Through wide-spreading modem media, popular culture is mass-produced by various business pursuits and extensively influences people＇s life. The artdisseminating content of popular culture makes art works much easier to enter people＇s life and greatly facilitate the process of culture＇s popularity. While its fixed models and perceptual inclination are displaying more and more the game characteristics of entertainment culture, popular culture has gradually occupied the living space of the mainstream culture and the essence culture. Therefore, the art works of popular culture should be normalized and guided toward the direction of advanced culture and become the good complement of mainstream culture.

关 键 词：艺术传播 主流文化 大众文化 

分 类 号：J0-05[艺术—艺术理论]