对国内中小型企业形象设计(CIS)的推广与思考  

Considerations in Visual Identity on Medium and Small-Sized Enterprises

作　　者：刘英宁[1] 刘驰[1] 

机构地区：[1]北华航天工业学院材料工程系,河北廊坊065000

出　　处：《华北航天工业学院学报》2006年第1期29-30,37,共3页Journal of North China Institute of Astronautic Engineering

摘　　要：在我国的中小型企业中存在着以下误区,使得众多视觉识别系统的设计成为一堆废纸。究其原因,笔者认为主因在于资金短缺,或对品牌认识度不够、企业文化的建立与定位过于平庸。据此,企业形象的视觉识别系统设计要严谨、充分,结合其有限资金合理运用,把握主次,分清缓急,灵活导入。Some enterprises couldn＇t make use of the VI practical part because of their poor enterprise situation in our country. The main cause is that they are not sure about the time when Intangible Invest could be regained. So we should be strict on Ⅵ design in accordance with enterprise condition and fund. At the same time, they＇d better have different emphasis on different part in accordance with importance.

关 键 词：企业形象 行为识别 视觉识别 

分 类 号：F270[经济管理—企业管理]