组织传播的审美特征  

The Aesthetical Characteristic of Organizational Communication

作　　者：曾耀农[1] 肖乃涛[1] 

机构地区：[1]武汉理工大学,湖北武汉430070

出　　处：《辽东学院学报（社会科学版）》2006年第2期60-67,59,共9页Journal of Liaodong University：Social Science Edition

基　　金：湖北省教育厅人文社会科学研究规划项目(2005y182)

摘　　要：组织传播就是研究与组织相关的信息传播活动,具有极强的包容性、相关性、交叉性,涵盖了多学科并充分综合运用了多学科的理论原理。接受美学是20世纪60年代末产生的新理论学科,也称接受理论。其以受众与信息的关系为主体,研究受众对信息的理解、反应和接受,解读反馈,探究对信息产生不同理解的社会、历史和个人的原因。用美学的观点对组织传播的行为方式和特征进行研究,把握组织传播主体、受众审美活动的特点和规律,是现代传播学研究的一个重点。将组织传播与接受美学结合考察与研究,探讨两者的互动关系,有利于组织内部信息系统的构建和协调,是对传统美学鉴赏的有益探索。Organizational communication which studies the activity of information - dissemination correlated with organizations, contains the knowledge and theory of many relevant disciplines, such as organization, communication, society science. So it is very compatible, dependent and crossing. The receptive aesthetics, which is also called receptive theory, is a new kind of theory arose at the end of 1960＇s. Receptive aesthetics mainly studies the relation of audience and information, discusses the cause of communication and the course of positive feedback. How to combine receptive aesthetics and organization communication is an important point of communication in modem times. Based on reality, the authors of this paper investigates the interrelation of organization communication and receptive aesthetics.

关 键 词：组织传播 接受美学 信息沟通 互动效应 

分 类 号：G206[文化科学—传播学]