浅谈体验营销  

Discussion on the Experiential Marketing

作　　者：刘大忠[1] 黄琨[1] 吴青艳[1] 

机构地区：[1]长江大学管理学院,湖北荆州434023

出　　处：《科技创业月刊》2006年第5期64-65,共2页Journal of Entrepreneurship in Science & Technology

摘　　要：体验经济的悄然来临,会给一些企业带来无限商机。分别就体验、体验营销及体验营销的特征和应用加以论述,并针对现阶段我国企业在新经济形势下所面临的挑战提出一些见解和主张,以求其尽早适应体验经济时代。It gives some enterprises infinite opportunity when the experience economy approaches quietly. This article talks separately about the experience, the experiential marketing and the experiential marketing characteristics and the application, It proposes some opinions on the chinese enterprises which face the challenge under the new economical situation, so that the chinese enterprises will adapt themselves to the experience economy time as soon as possible.

关 键 词：体验经济 体验营销 营销模式 

分 类 号：F713.50[经济管理—市场营销]