大学生颜色词联想研究  

On the Color Word Association among College students

作　　者：张积家[1] 梁文韬[1] 黄庆清[1] 

机构地区：[1]华南师范大学心理学系,广东广州510631

出　　处：《语言文字应用》2006年第2期52-60,共9页Applied Linguistics

基　　金：国家社会科学基金项目(04BYY007);教育部哲学社会科学重大攻关项目(05JZA00034)资助

摘　　要：用黑、白、红、橙、黄、绿、蓝、紫、棕、灰和粉红11个基本颜色词研究大学生颜色词联想。结果表明,颜色联想词分为正价和负价两种类型,包括感觉、情绪、人格特质3个维度。每种颜色联想词都包含几个维度。大学生对颜色词联想评定很一致,但在具体项目上存在性别和专业差异。Adopting 11 kinds of color terms such as black, white, red, orange, yellow, green, blue, purple, brown, ash and pink, the study investigated the characteristics of the color word association among college students. The results showed that color word associations could be divided into positive and negative types, consisted of 3 kinds of dimensions： sensation, emotion and personality traits. The associations of each color word could include some kinds of dimensions. There were high ratings consistent between male and female students and among different subject students, but existed notable gender and subject discrepancies on the rating of individual words.

关 键 词：颜色词 大学生 性别特征 专业差异 心理研究 

分 类 号：H136[语言文字—汉语]