论企业的社会责任  

Discussion on corporate social responsibility

作　　者：王悦[1] 

机构地区：[1]哈尔滨理工大学经济管理学院,黑龙江哈尔滨150040

出　　处：《科技与管理》2006年第3期50-52,共3页Science-Technology and Management

摘　　要：从对企业内部和对企业外部两方面,论述了企业社会责任的内涵;从经济全球化和利润获取两方面,论证了我国企业履行社会责任的迫切性和必要性;最后,提出了我国企业在履行社会责任方面存在的主要问题,就如何实现企业社会责任提出了建议。The content of corporate social responsibility is studied from both sides：inside and outside of the corporate. This paper,based on globalization economics and making profits,points out the urgency and necessity for the enterprises to perform their social responsibility. The paper brings forward the problems which exist in the implementation of social responsibility for enterprises of our country,and makes a suggestion on how to perform corporate social responsibility.

关 键 词：企业社会责任 CSR 社会营销观念 公平竞争 经济全球化 绿色营销 

分 类 号：F270[经济管理—企业管理]