广告英语的美学特征  

The Aesthetic Characteristics of Advertisement

作　　者：党玲玲[1] 李延林[1] 

机构地区：[1]中南大学外国语学院,长沙湖南410075

出　　处：《语文学刊（高等教育版）》2006年第8期41-43,共3页Journal of Language and Literature

摘　　要：广告语言作为商业实用文体,为吸引读者,打动读者,达到宣传目的,不仅简洁精炼,具有说服力,而且语言生动优美,独具魅力,有美学价值。本文拟就从美学视角出发,从形式、音韵和意境三个方面浅议广告英语的美学特征。Advertisement is a commercial pragmatic style. In order to attract public attention and achieve promotion purpose, it should be concise, beautiful, attractive, persuasive, and owing the aesthetic value. This paper deals with aesthetic characteristics of advertisement from three aspects which are form, prosody, and image.

关 键 词：广告英语 美学特征 形式美 音韵美 意境美 

分 类 号：J524.3[艺术—艺术设计]