顾客价值与企业核心竞争力  

Customer Value and the Core Competence of Firms

作　　者：夏方欣[1] 

机构地区：[1]山东经济学院,济南250014

出　　处：《价值工程》2006年第11期32-34,共3页Value Engineering

摘　　要：从长远来看,企业的核心竞争力不仅取决于与对手的竞争,更决胜于为顾客所提供的核心价值。对顾客价值和企业核心竞争力的系统分析有助于企业准确地找到竞争优势的新来源。From the long-term perspective,the core competence of firms depends not only on their competition with their rivals, but also on the core value they provide for their customers,Systematic analysis of customer value and the core competence of firms can help firms locate new sources of competitive advantage,

关 键 词：核心竞争力 顾客价值 顾客价值评价 

分 类 号：F062.4[经济管理—政治经济学]