浅谈无线营销  

On Wireless Marketing

作　　者：杨丹琴[1] 陈国华[1] 徐彪[2] 

机构地区：[1]南京大学工程管理学院,江苏南京210093 [2]南京大学商学院,江苏南京210093

出　　处：《华东经济管理》2006年第12期129-131,共3页East China Economic Management

摘　　要：在无线消费市场处于领先的中国,业界各方积极探讨无线营销的前景。在此背景下,文章将给出无线营销的描述性定义,从应用企业的角度阐述其功能及实施准则,并分析其主要的应用模式,以期推动无线营销在各个行业中的应用,促进新的产业链和价值链的形成。As China is dominant in the wireless consurnption marketing in the world, all people in this industry show great enthusiasm in discussing the future of the wireless marketing. Under this background, this paper presents the descriptive definition of wireless marketing and explores its function and the implementing principles from the perspective of applying enterprises. Simultaneously, we analyze its main applying modes. We expect to promote the application of wireless marketing to the detail industries and the formation of a new industry and value chain.

关 键 词：无线营销 关系营销 一对一营销 

分 类 号：F274[经济管理—企业管理]