层次分析法在市场调查中的应用研究  

作　　者：何伟[1] 刘英姿[1] 

机构地区：[1]华中科技大学管理学院,湖北武汉430074

出　　处：《技术经济与管理研究》2007年第1期54-55,共2页Journal of Technical Economics & Management

摘　　要：层次分析法是一种重要的多目标、多判据的系统评价办法,在社会经济评估项目上有着广泛的应用。本文应用层次分析法的思想,以一个具体的调研项目为例,介绍了层次分析法在市场调查中的应用方法,有效弥补了定性研究的不足,为企业的决策提供了一种新的思路。Analytic hierarchy process is one of the most important methods in system evaluation with multi- targets and multi- judgments. It is widely used in project evaluation. The article intruduces the method of how to use AHP in market research based on the guidelines of AHP, makes some increase in terms of the operability of evaluation and the accuracy of results through analysis on typical cases in market research, so it is a kind of management method favorable for decision - making in enterprises.

关 键 词：层次分析法 市场调查 应用 

分 类 号：F723[经济管理—市场营销]