神经网络在客户流失模型中的应用研究  

The Research on the Model of Customer Loss Based on Neural Network

作　　者：梁礼明[1] 翁发禄[1] 丁元春[2] 

机构地区：[1]江西理工大学后勤管理处 [2]江西理工大学环境与建筑工程学院,江西赣州341000

出　　处：《商业研究》2007年第2期55-57,共3页Commercial Research

摘　　要：针对以往企业决策者难以掌握企业客户的流失倾向,运用神经网络的基本原理建立客户流失预测模型,使得决策者在商业实施过程中能够做到有的放矢,并且结合企业实例检测了该模型的可靠性。In practice it is difficult for enterprise policy - makers to grasp the tendency of customer loss. Based on the theory of neural network, this paper attempts to establish a customer loss - forecast model, thus enable policy - makers to make the right decisions in operation. The practies concerned has proved the reliability of this model.

关 键 词：客户 经济损失 神经网络 客户流失模型 可靠性 

分 类 号：F224.33[经济管理—国民经济]