顾客价值在战略利润链中驱动作用分析  

Driven action analysis of customer value in strategy-profit chain

作　　者：王春霞[1] 张明立[1] 

机构地区：[1]哈尔滨工业大学管理学院,哈尔滨150001

出　　处：《哈尔滨工业大学学报》2007年第2期303-305,共3页Journal of Harbin Institute of Technology

基　　金：国家自然科学基金资助项目(70372045)

摘　　要：顾客价值被认为是提高企业的顾客忠诚度,保持企业持久竞争优势的重要源泉.阐述了竞争环境下顾客价值是如何成为企业获取竞争优势的源泉.在定义了顾客价值概念后,提出了战略利润链,认为顾客价值、员工价值和资源价值是股东价值的驱动因素,从而为企业战略的制订提供了依据.Customer value is regarded as the important source to improve customer loyalty, as well as to retain the enterprises＇ long -term competitive advantages. Firstly, this paper discusses how the customer value serves as the source for enterprises to obtain competitive advantages in the competitive enviroment; then, on the basis of the customer value concept, it provides the strategy -profit chain, which suggests that customer value, employee value and resource value are the driven factors of shareholder value. So it may offer some basic theory for enterprises to make future strategies.

关 键 词：顾客价值 战略管理 战略利润链 

分 类 号：F270[经济管理—企业管理]