对电大远程开放教育招生工作的思考  

Pondering on Student Recruiting of RTVU for Distance Education

作　　者：廖桂丽[1] 

机构地区：[1]广东广播电视大学,广东广州510091

出　　处：《湖北广播电视大学学报》2007年第1期18-20,共3页Journal of Hubei Radio & Television University

摘　　要：随着我国远程开放教育迅猛发展,办学竞争日趋激烈,本文从塑造学校品牌、加强广告宣传、打造美誉度、咨询服务等四个方面对招生工作的作用进行了探讨。With the rapid development of distance education in China, competitions for school-running are getting increasingly intense. This article probes into the functions of student-recruiting via four aspects --branding, promotion, reputation and consultancies.

关 键 词：招生 品牌 广告宣传 美誉度 咨询服务 

分 类 号：G728[文化科学—成人教育学]