品广告创意之味  

Tasting the Originality of Advertisement

作　　者：朱美美[1] 

机构地区：[1]河南大学艺术学院,河南开封475001

出　　处：《艺术探索》2007年第1期108-109,共2页Arts Exploration

摘　　要：创意是广告的灵魂,抓住了这个灵魂,就抓住了广告表现的核心。一个好的广告创意必须要同时具备吸引性等五个条件,进而刺激、形成和提高目标消费群体对产品的渴求,最终达到产品销售和企业形象的双赢。在这个过程中,创意发掘的角度和方式才是直接影响广告效果的关键因素。因此,只有把握好广告的创意,才能使广告达到预期的效果,并绽放出灿烂的花蕾,历久弥香。The creativity is the soul of advertisement. you can have hold the core of advertisement if you have this soul. A good advertisement creativity must have the attraction and the five conditions simultaneously,then stimulates forms and enhances the goal expense community to product earnestly seeking,and finally achieved the product sale and the enterprise images' double win. In this process,the angle and the way which the creativity excavates is the direct influence advertisement effect key aspect. Therefore,only has the assurance of the creativity of good advertisement,can enable the advertisement to achieve the anticipated effect,and blooms the bright flower bud to makes up the fragrance for a long time.

关 键 词：创意 广告 思维 

分 类 号：J524.3[艺术—艺术设计]