广告语篇连贯的言语行为理论解析  

Analyses of Speech Art Theory of the Advertising Text Coherence

作　　者：栾吉斌[1] 单军娜[2] 

机构地区：[1]黑龙江农业职业技术学院英语系,黑龙江佳木斯154007 [2]黑龙江中医药大学佳木斯学院,黑龙江佳木斯154007

出　　处：《佳木斯大学社会科学学报》2007年第1期161-163,共3页Journal of Social Science of Jiamusi University

摘　　要：随着经济和科技的飞速发展,广告已经渗入到人们生活的方方面面。广告语篇的研究也逐步引起了语言学家和相关学者的关注。其研究涉及语言学、社会学、翻译学、修辞学等多个学科。然而从语用学角度探讨广告语篇连贯性的研究并不多见。因此,本文试图从语用学中的言语行为理论出发阐释广告语篇的连贯。With the fast development of economy and technology, advertisement has penetrated every aspect of the people＇ s life. The stud）, of advertising text has aroused the interest of linguists and other scholars from different fields such as, linguistics, sociology, translation and so on. But it is not very common to find researches concerning the coherence of the advertising text based on the pragmatic explanation. Therefore, this paper is aiming to account for the coherence of the advertising text from the perspective of the Speech Act Theory.

关 键 词：广告语篇 连贯性 言语行为理论 

分 类 号：H313[语言文字—英语]