跨国公司因何失去尊敬  

Why Transnational Companies Lose Respect

作　　者：朴胜虎[1] 温伟德[2] 

机构地区：[1]中国三星经济研究院 [2]香港科技大学商学院

出　　处：《中国企业家》2007年第14期89-96,共8页China Entrepreneur

摘　　要：过去,跨国公司一直奉行这样的格言:“全球思考、当地执行”。现在,为了在中国能够成功,跨国公司必须把“全球思考、当地执行”这句格言颠倒过来,即“本地思考、全球执行”。他们不仅需要掌握当地运作的技巧,而且他们的行为必须符合全球统一的规范——后者也是中国人对他们的期望。Transnational companies are losing respect in China.Chinese government and people changed their impression of transnational companies gradually since China's personal average GDP reached $1000 in 2000 and its membership was recognized by WTO in 2001.Eight localization mistakes are listed in this report from Samsung Ecnomic Research China: execute dual standards,do not understand or abide by local law,distort or abuse rules,M&A with brand destruetion, aggressive strategy on IP,slow managment,take away all profits and regard China as a lab. In the past,transnational companies believe in the motto-global thinking and local excution.But now in order to guanrantee their success,they have to do the opposite,that is,local thinking and global execution.Of course they need to grasp the teniques of local operation,however,their action should fit the global standard as well,which is what chinese people anticipate.

关 键 词：跨国公司 尊敬 中国人 格言 运作 

分 类 号：F276.7[经济管理—企业管理]