顾客评价：一种全新的市场工具  

Getting a Handle on Customer Reviews

作　　者：Joan Voight 陈婕（翻译） 

出　　处：《成功营销》2007年第8期62-65,共4页V Marketing China

摘　　要：（旧金山）如今，顾客的所思所想已不再是秘密。消费者评价和评级跃然于越来越多的网站上；就像评论著名选秀节目《美国偶像》（American Idol）里的参赛者那样,消费者通过网站对各品牌逐一品头论足。在Amazon．com这类电子商务网站上,消费者对产品进行评级早已司空见惯,还涌现出了诸如yelp com（餐馆评级）、TripAdvisor（旅游评级）、ConsumerSearchcom（有250多个产品类别）这样专为用户评级而存在的一批网站。（SAN FRANCISCO）These days, what the customer thinks is hardly a secret. Consumer revicws and ratings arc popping up on a growing number of Web sites, sites on which users treat brands like contestants onAmcrican Idol. Products arc roulincly rated on review-heavy c-commerce destinations such as Amazon.corn, as well as on those that exist entirely for customer reviews and ratings, including yelp.corn （restaurants）, TripAdvisor （travel） and （which covers 250 product categories）. Now, some brands are offering such reviews on their own sites as well.

关 键 词：顾客评价 电子商务网站 工具 市场 《美国偶像》 AMAZON 产品类别 消费者 

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