对宜昌茶业品牌整合的思考  

Consideration of Brand Conformity of Tea Industry in Yichang

作　　者：蔡烈伟[1] 曾令相 陈开梅[1] 高爱红[1] 

机构地区：[1]湖北三峡职业技术学院,湖北宜昌443000 [2]湖北省宜昌市农业局,湖北宜昌443000

出　　处：《安徽农业科学》2007年第23期7359-7360,共2页Journal of Anhui Agricultural Sciences

摘　　要：在总结分析宜昌茶业品牌整合取得成绩、存在问题的基础上,从政府要引导品牌整合,企业要积极壮大经济实力,加强人才队伍培养,强化质量体系建设,突出企业文化等多方面论述了提高宜昌茶业品牌整合效益的建议。Achievement and existing problems in brand conformity of Yichang tea industry were summarized and analyzed. Furthermore, suggestions for promoting the brand conformity effect in Yichang tea industry were put forward from many aspects, such as the guiding of government during brand conformity, the positively expanding of economic power by enterprises, strengthening the cultivation of the talented person troop, consolidating quality system construction and giving prominence to enterprise culture.

关 键 词：茶业 品牌整合 思考 

分 类 号：S571.1[农业科学—茶叶生产加工]