基于DEM技术的CRM系统的研究与应用  

Research and Application of Customer Relationship Management System Based on Dynamic Enterprise Modeling Technology

作　　者：闫中玉[1] 邢桂芬[1] 

机构地区：[1]江苏大学计算机科学与通信工程学院,江苏镇江硕士研究生212013

出　　处：《微计算机信息》2007年第05X期14-16,共3页Control & Automation

基　　金：江苏省产业信息化重点基金资助项目(1633000004)

摘　　要：本文针对当前CRM系统存在的柔性不高、业务重组困难、工作流程自动化缺乏等问题,提出了基于动态企业建模技术的CRM系统的设计方案,并将其应用于山东烟草CRM系统的设计上。实施结果表明该方案很明显地提高了系统的柔性,满足了企业业务重组的需求,同时增加了系统工作流程的自动化,最终达到了提高企业效益的目的。　The current CRM system has more problems, such as low flexibility, difficult business re-engineering and lacking automatization of work flow and so on. So the paper brings forward a design schema of a system based on dynamic enterprise modeling technology, and applies it to the design of the Shandong tobacco CRM system. The implementation result indicates that the design schema improves the flexibility of the system, meets the requirements of the enterprise’s business re-engineering, increates the system＇s automatization of work flow , and achieves the goal to improve the enterprise＇s benefit ultimately.

关 键 词：客户关系管理(CRM) 动态企业建模(DEM) 企业模型 

分 类 号：TP311[自动化与计算机技术—计算机软件与理论]