青少年眼镜市场的非价格竞争策略  

Non- price Competition Strategy on Juvenile Eyeglasses Market

作　　者：陈亭[1] 

机构地区：[1]义乌工商学院工商管理系,浙江义乌322000

出　　处：《义乌工商职业技术学院学报》2007年第3期43-46,共4页

摘　　要：青少年是眼镜市场上的一个重要消费群体，是很多眼镜商的目标顾客。研究青少年眼镜市场的非价格竞争策略具有重要现实意义，本文主要从产品差异化竞争、情感竞争、眼镜知识科普竞争三个方面展开讨论。As the main consuming group on the eyeglasses market, children and young adults, are target customers that most opticians want to attract. This paper is a research into non price competition strategy in juvenile eyeglasses market, which is of great practical importance. The strategy includes uniqueness and variety of products, care and concern, eye-protection information service.

关 键 词：非价格竞争 产品差异 情感 科普 

分 类 号：F713.52[经济管理—市场营销]