CRM系统在技术转移中心的应用  

Customer Relationship Management in Technology Transfer Center

作　　者：张春[1] 

机构地区：[1]北京工业大学,北京市100022

出　　处：《电脑应用技术》2007年第4期27-29,共3页Microcomputer Application Technology

摘　　要：客户关系管理（Customer Relationship Management，CRM）系统，是通过完善的客户服务和深入的客户分析来满足客户的个性化需求，提高客户满意度和忠诚度，最终实现企业和客户的双赢。目前CRM系统按行业细化的需求已经比较明显，本文就是针对技术转移中心这个新兴起的行业所提出的一套客户关系管理解决方案。Customer Relationship Management （CRM） system enhance customer satisfaction and loyalty, by improving customer service and in-depth analysis of the customer to meet customer＇s personal needs, and ultimately realize win-win between enterprise and customers. The CRM system by refining the needs of the industry have more obvious, This was aimed at technology transfer center this emerging industry and propose a customer relationship management solution.

关 键 词：客户关系管理(CRM) 技术转移中心 Web解决方案 

分 类 号：F270.7[经济管理—企业管理]