英语广告语篇的主位及主位推进模式分析  

Analysis of Modes of the Theme-rheme Patterns in English Advertisements

作　　者：李莹[1] 

机构地区：[1]连云港职业技术学院外语系,江苏连云港222006

出　　处：《连云港师范高等专科学校学报》2007年第3期70-72,共3页Journal of Lianyungang Normal College

摘　　要：主位推进模式是广告英语语篇分析的重要依据。对英文广告的主位及主位推进模式进行分析与统计,发现英文广告语篇通过平行型、集中型、延续型和交叉型等主位推进演变方式,体现了广告人期望改变受众的认知环境这一规律。这种规律,有助于影响潜在的消费者。Theme - rheme pattem mode is the principle base for analyzing English advertisement discourse. By analysis, we find the discourse of English advertisements in such ways of developing as paraUeled types, concentrated types, continued types, and crossed types has reflected the ad owner＇s expectation to change the law of audiences＇ cognitive environment. This kind of law and the advertising function is closely linked with the same purpose, which contributes to affect potential consumers.

关 键 词：英语广告 语篇 主住 主住推进模式 

分 类 号：H315.9[语言文字—英语]