浙江民营企业文化建设的困境及突破  

Corporate Culture in Private Enterprises of Zhejiang: Dilemma and Break through

作　　者：王水嫩[1] 

机构地区：[1]浙江师范大学工商管理学院,浙江金华321004

出　　处：《浙江师范大学学报（社会科学版）》2007年第6期63-66,共4页Journal of Zhejiang Normal University(Social Sciences)

基　　金：浙江省社科联人文社科研究项目<浙江民营企业文化建设研究>(编号05N27);浙江哲学社会科学规划项目<浙江民营企业社会责任现状;分析模型及运行机制>(编号06CGGL09YB)

摘　　要：近年来,浙江民营企业掀起了"企业文化建设热",但由于文化认知混乱、文化自觉缺乏、文化愿景模糊、制度建设滞后、文化领袖缺位等障碍的存在,企业文化建设绩效普遍较差。本文认为应通过企业家素质提升、企业文化认知澄清、企业文化愿景构建、文化机制创新等举措,突破浙江民营企业文化建设的各种困境。Recent years have witnessed a ＂corporate-culture rush＂ in private enterprises of Zhejiang province. However, owing to the confusion in cultural cognition, the lack of cultural self-consciousness, the obscurity of cultural expectations, the stagnancy of institutions, and the absence of cultural elites, the cultural projects in most of these enterprises have proved poor in performance. The present paper argues that breakthroughs lie in the improvement of entrepreneurs＇ personal quality, the clarification of corporate-culture cognition, the scheme of corporateculture expectations, and the innovation in the cultural mechanism.

关 键 词：民营企业 企业文化 浙江 

分 类 号：F270[经济管理—企业管理]