买方市场条件下物流企业顾客服务问题浅议  

A View of Customer Service under the Condition of Buyers' Market

作　　者：胡建林[1] 张蕾丽[1] 

机构地区：[1]华中理工大学经济学院

出　　处：《物流技术》1997年第4期15-18,共4页Logistics Technology

摘　　要：针对目前物流企业的困境，分析了生产资料买方市场形成的过程和特征，探讨了在买方市场竞争条件下物流企业的顾客服务问题，是一种非价格竞争手段，它所提供服务水平（Ｓｅｒｖｉｃｅｌｅｖｅｌ）是其竞争对手难以效仿的优化服务项目。In the light of the difficult position of logistics business,analyze the formed process and features in a buyer's market of production means,approach how to serve shoppers of logistics business under the conditions of buyer's market,which is a measure of non-price competition.The service level provided by it is a optimized servie which can not be imitated by its competition match.It is a problem to be well worth studying.

关 键 词：买方市场 生产资料 顾客服务 物资企业 中国 

分 类 号：F259.23[经济管理—国民经济]