论企业知识营销组合策略  

Disscussion of the Marketing Mix of Enterprise Knowledge Marketing

作　　者：陈蕾[1] 

机构地区：[1]浙江交通职业技术学院汽车系,浙江杭州311112

出　　处：《浙江交通职业技术学院学报》2007年第4期75-77,共3页Journal of Zhejiang Institute of Communications

摘　　要：在知识经济时代,知识营销有着重要的意义。本文从知识营销产生的时代背景及意义入手,分析了知识营销的内涵和特征,在此基础上,分别从促销策略、定价策略、产品策略和渠道策略四个方面分析了知识营销组合策略。In Knowledge Economy Era, knowledge marketing is more important. First, this research introduced the emerging time background and meaning of knowledge economy, illustrated the connotations of knowledge marketing and its basic features. Then, this research analyzed mix strategy of knowledge marketing from promotion strategy, pricing strategy, product strategy and marketing channel strategy.

关 键 词：知识营销 知识经济 营销组合 

分 类 号：F270[经济管理—企业管理]