移动商务产业价值链研究  

Study on the Value Chain of Mobile Commerce Industry

作　　者：吴晓波[1] 陈琦[1] 盛玲玲[1] 

机构地区：[1]浙江大学管理学院,浙江杭州310058

出　　处：《重庆大学学报（社会科学版）》2007年第6期22-26,共5页Journal of Chongqing University(Social Science Edition)

基　　金：国家自然科学基金项目(NSF70573092)

摘　　要：文章在对移动商务相关文献的回顾与论述的基础上,对移动商务这一新兴商业模式的概念进行了界定;并结合已有文献提出了移动商务价值链层次模型,并分析了移动商务价值链中各个层次参与者所提供的功能,及在产业发展中的作用。最后应用该模型分析了中国移动商务产业发展的现状。Based on the review and exposition of existing research, this paper identifies the concept of mobile commerce, an emerging business model. Besides, a hierarchical model of the value chain of mobile business industry is proposed base on the current research, and the functions of the participants of different level in the value chain of mobile commerce as well as the role of the participants played in the development of the industry are analyzed carefully. Finally, with the model proposed in this paper, this paper analyzes the status of the development of mobile commerce industry in China.

关 键 词：移动商务 商业模式 价值链 

分 类 号：F271[经济管理—企业管理]