关于经济欠发达地区留学生招生的探讨  

Exploration into enrollment of international students in the underdeveloped areas

作　　者：胥懋云[1] 李淑婷[1] 

机构地区：[1]南昌大学国际交流学院,江西南昌330031

出　　处：《新余高专学报》2007年第6期85-86,94,共3页Journal of XinYu College

摘　　要：探讨了地处经济欠发达地区的高校在扩大留学生招生规模方面受到观念、经济条件以及人文地理条件等因素的制约及品牌营销、形象营销、广告营销、价格营销、服务营销和整体营销等策略在留学生招生工作中的运用。Under the background of globalization of higher education, the competition between all universities for international students who plans to study here in China become overheated. Universities in the less developed area are met with some difficulties in their efforts to increase the number of admitted international students due to traditional thoughts, financial conditions and geographic locations. Hereby we discuss how we shall apply the brand marketing, image marketing, advertisement marketing, price marketing, services mar- keting and total marketing strategies into our daily work in attracting more international students to our university. We believe the universities in the less developed area shall refresh their minds, improve management, guarantee quality and explore different methods to lead international students admissions into virtuous circles and sustainable developments.

关 键 词：留学生 招生 发展 策略 

分 类 号：G548.9[文化科学—教育学]