学习型营销团队建设研究  

The Study of Learning Marketing Team Building

作　　者：陈朝旭[1] 缪小明[1] 

机构地区：[1]西北工业大学管理学院,陕西西安710072

出　　处：《技术经济与管理研究》2008年第1期49-51,共3页Journal of Technical Economics & Management

基　　金：陕西省软科学基金项目(2005KR96);2007年西北工业大学本科毕业设计(论文)重点扶持项目

摘　　要：20世纪90年代以来,经济全球化席卷全世界。新型营销组织的建设对营销有着极其重要的意义。本文在分析营销团队的特点和学习型组织模型的基础上,提出学习型营销团队的金字塔模型,并对其构成要素进行分析,最后提出学习型营销团队的建设途径,以期丰富营销团队的建设理论,对企业营销实践有所启示。Since the 1990s, economic globalization is sweeping the world. The new marketing organization building has an extremely important marketing significance. On the basis of the characteristics of marketing teams and the learning organization models, this paper presents the pyramid model of learning marketing team, and analyzes its constituent elements. At last, the building channels of learning marketing team are proposed. Con- sequently, a new learning marketing team - building visual has been put toward to enrich marketing team - building theory as a revelation to marketing practice of enterprise.

关 键 词：学习型组织 营销团队 团队建设 

分 类 号：F272.92[经济管理—企业管理]