企业提高顾客价值的途径  

The Methods of Enterprises to Improve Customer Value

作　　者：赵永刚[1] 余宁[1] 

机构地区：[1]中南民族大学管理学院,湖北武汉430074

出　　处：《科技创业月刊》2008年第2期42-43,共2页Journal of Entrepreneurship in Science & Technology

基　　金：中南民族大学社会科学基金重点资助项目(项目编号:YSZ06012)

摘　　要：随着企业竞争环境变化速率的加剧,企业新建立的竞争优势很快就消失殆尽,必须寻找新的塑造竞争优势的途径,于是越来越多的企业已经将关注的视角从行业与竞争转向了顾客价值。在对顾客价值相关理论研究的基础上,提出了提高顾客价值的对策建议。As enterprise＇s competitive environment changes the aggravation of the speed, the competition advantage that enterprises set up newly dies out soon, must look for the new way to mould competition advantage, then more and more enterprises have already turned the visual angle that paid close attention to the thing to customer value from the trade and competition. This paper has put forward the countermeasure and suggestion of improving customer value on the basis of the thing that to relevant theoretical research of customer value.

关 键 词：顾客价值 顾客成本 产品价值 

分 类 号：F270.7[经济管理—企业管理]