企业非市场与市场资源、策略及其绩效的整合互动  

Integrated and Interacted Effects among Corporate Nonmarket and Market Resource,Strategy,Performance

作　　者：卫武[1] 

机构地区：[1]中南财经政法大学工商管理学院,湖北武汉430074

出　　处：《中国工业经济》2008年第3期23-31,共9页China Industrial Economics

基　　金：教育部人文社会科学基金项目"我国企业非市场策略与市场策略的互动整合模式:基于战略管理的案例与实证研究"(批准号06JC630029);国家社会科学基金项目"不同主体层次上组织的知识转化及其绩效的影响:基于知识资本视角的理论与实证研究"(批准号07CTQ013)

摘　　要：企业经营战略必须同时关注非市场环境和市场环境,它应该是由非市场和市场两部分组成的。因此,本文构建了企业非市场与市场资源、策略及其绩效的整合互动理论模型以及相关研究假设,并利用问卷调查获得的数据,进行了深入地实证分析。其研究结果表明,企业非市场与市场资源、策略及其绩效之间分别都存在一种正的相关关系,而非市场与市场资源、非市场与市场策略及其非市场与市场绩效之间进一步融合能够对企业发展产生有效的整合效果,虽然非市场资源不能通过市场活动间接影响非市场绩效水平,但还是一定程度验证了市场资源、非市场策略和市场绩效之间的互动效果。Business strategy may focus on the market environment relatively well but often see the nonmarket environment, which should be composed of nonmarket and market components. Therefore, this paper put forward a theoretical model and its hypothesis, then utilized relevant datum of questionnaire to empirically analyze the integrated and interacted relationship among corporate nonmarket and market resource, strategy, performance. Its research results show that①there exists a certain positive relationship among corporate nonmarket and market resource, strategy, performance; ②corporate nonmarket resource, strategy and performance has a positive integrated effect on its market resource, strategy and performance respectively;③although nonmarket resource had no positive indirect effect on nonmarket performance by market strategy, there exists a positive interacted effect among market resource, nonmarket strategy and market performance.

关 键 词：非市场与市场资源 非市场与市场策略 非市场与市场绩效 

分 类 号：F271[经济管理—企业管理]