高职营销课程三联实践教学法的构建与实施  

Foundation and Implement of Three-relation Teaching Methods of Marketing Course in Vocational College

作　　者：佘高波[1] 

机构地区：[1]湖南冶金职业技术学院,湖南株洲412000

出　　处：《湖南冶金职业技术学院学报》2008年第1期37-39,共3页

基　　金：湖南省十一五教育科学规划课题青年专项资助课题(XJK06QZC003)

摘　　要：首先分析了高职营销课程采用案例教学法存在的问题,然后在教学实践的基础上提出了理论、案例、项目三联实践教学法,最后提出该方法对本科、高职高专和中专层次的营销课程教学有较强的借鉴作用。This article analyses the problems of using case system in teaching marketing in the higher vocational college, then puts forward the three-relation teaching method that relates theory, case and item on the basis of the teaching practice in the higher vocational college. At last, it says this method will have the obvious use for reference to the marketing teaching of undergraduates, the higher vocational college and the technical secondary school.

关 键 词：高职 市场营销 实践教学 对策 

分 类 号：G424.1[文化科学—课程与教学论]