单纯呈现效应与积极情感的产生  

The Effects of Mere Exposure and the Generation of Positive Affection

作　　者：屠莺[1] 周仁来[1] 

机构地区：[1]北京师范大学认知神经科学与学习国家重点实验室,北京100875

出　　处：《心理科学》2008年第2期356-362,共7页Journal of Psychological Science

摘　　要：该研究以汉语双字词为刺激材料,以大学生为被试,首先分别检验了标准的情感启动范式和单纯呈现范式的有效性。然后,用在标准的单纯重复呈现范式中产生了典型单纯呈现效应的中性刺激,替换标准情感启动范式中情感属性为积极的启动刺激,再次进行标准的情感启动测验,仍然观察到了情感启动效应,而同样是这些中性刺激,当没有被重复呈现时,在标准的情感启动测验中没有观察到情感启动效应。结果表明,刺激的重复呈现会导致偏好的产生,使其能够起到积极情感刺激的作用。研究认为,刺激的重复呈现,可能是积极情感产生的一个来源。A total of 71 undergraduate students participated in the experiments. Thirty positive, thirty negative and thirty neutral Chinese words were used. In Experiment 1 and 2, we examined the validity of the standard affective priming paradigm and mere exposure effect paradigm. In the sequent experiments, positive prime words in standard affective priming paradigm were replaced by repeated exposed neutral words presented repeatedly in the same procedure as in Experiment 2 during the study phase. The result indicated that, a significant affective priming effect was observed successfully：neutral words possessed positive valence after repeated exposure, which played the role of positive prime words in a standard affective priming paradigm. This research suggested that the mere exposure of stimuli might be a source of the formation of positive affection.

关 键 词：单纯呈现效应 积极情感 情感启动 

分 类 号：B842[哲学宗教—基础心理学]