服务营销教材内容的整合研究——基于国内教材的分析  

The Integrated Research on the Teaching Material of Service Marketing——Basing on the analysis in teaching material in homeland

作　　者：夏长清[1] 陈春梅[2] 

机构地区：[1]安徽理工大学经济管理学院,安徽淮南232001 [2]石家庄经济学院商学院,石家庄050031

出　　处：《科技和产业》2008年第5期85-89,93,共6页Science Technology and Industry

摘　　要：国内服务业的迅速发展是西方国家经济转形和产业结构调整在我国的延续和发展,客观上为服务营销学在我国传播和创新奠定了基础。现行教材在不断吸收消化国外理论的同时,形成了"特征说"、"质量说"、"满意说"等各具特色的教材体系。但是过渡分散化的体系设计却导致"学"与"用"的脱节,广度和深度的对立,进而有悖于该专业的教学和学生培养。整合并构建相对统一的服务营销教材体系,既是学科建设的迫切需要,也是联系我国实际的需要。The quick development of service industry in the homeland is the last and development of transformation of the western countries economy and the adjustment of industrial set-ups. While teaching material currently absorbing the theory abroad unceasingly, it has been formed its characteristic teaching material system such as ＂the characteristic says＂,＂mass says＂, ＂satisfied says＂. The excessive decentralization system design leads the learning to being out of joint of the using. The countering of extent and the depth, which is against the teaching in the special field and the cultivation for student. Integrating and restructuring relatively unified service marketing teaching material system, is both the urgent need of discipline builds and the actual need of contacting our country.

关 键 词：服务营销 服务营销教材 内容体系 整合 

分 类 号：F713.5[经济管理—市场营销]