中小企业成功之道——渐进式实施客户关系管理  

The Successful Way for Small and Medium-sized Enterprise-Evolution Style in Customer Relations Management

作　　者：嵇仙峰[1] 

机构地区：[1]南京理工大学经济管理学院,江苏南京210094

出　　处：《连云港师范高等专科学校学报》2008年第1期93-95,共3页Journal of Lianyungang Normal College

摘　　要：近年来,随着计算机、网络和信息技术的迅猛发展,客户关系管理的理论方法和技术越来越受到许多企业,尤其是中小企业的青睐,这些企业都在不断地寻求维系客户关系的良方,但是,许多企业在实施客户关系管理过程中,由于种种原因,获得成功的并不多,那么,怎样才能使中小企业取得客户关系管理的成功呢?文章正是通过对我国中小企业实施客户关系管理中所存在的问题进行分析,考虑我国中小企业的现状,提出一种适合中小企业成功实施客户关系管理的模式——渐进式实施客户关系管理。In recent years, with the rapid development of computer technology, networking and information technology, many enterprises have focused on the theory and technology of customer＇ relations management, especially to the small and medium- sized enterprises＇ favor. All the enterprises are constantly seeking good prescriptions to maintain the customer relations. However, for various reasons, in the process of implementation, there aren＇t many enterprises which can be successful. So how can the small and medium - sized enterprises obtain the success of customer relations management.9 This article precisely uses the questions of implementation which exist in the small and medium- sized enterprise of our country to consider the present situtation of the small and medium - sized enterprises in our country, and introduces a style, which suits the implementation customer relations management of small and medium- sized enterprises - evolution style in customer relations management.

关 键 词：中小企业 客户关系管理 渐进式 

分 类 号：F270.7[经济管理—企业管理]