如何深入地分析和把握客户信息资源  

How To Analyse And Hold The Customer Information Resource Deeply

作　　者：吴煜 

出　　处：《今日工程机械》2008年第5期78-81,14,共4页Construction Machinery Today

摘　　要：提及客户信息，企业往往既欢喜，又犯愁。一方面，数字时代带来了大量新的客户数据来源；而另一方面，客户群、销售渠道、门店模式和产品类别在快速增长，这意味着企业必须以一种全新而复杂的方式来整合和集成信息。At present, the corporation begins to focus on the customer information resource as the development of productivity. The key of creating the core competition power is to dig, coordinate, analyse, empolder and take good advantage of customer information resource. The customer information resource belongs to immaterial resource. Therefore it has both the commonness of economic resource and characteristic of its own. Then the corporation could manage it in digital based on CRM system.

关 键 词：客户信息 信息资源 数据来源 数字时代 销售渠道 产品类别 企业 

分 类 号：F274[经济管理—企业管理] G258.6[经济管理—国民经济]