情色化新闻对性意念启动效应的实验研究  

An Experimental Research of Priming Effect on Sexual Ideation Affected by Erotic News

作　　者：陈勃[1] 张慧平[2] 

机构地区：[1]南昌大学社会学系教授 [2]南昌大学新闻与传播系研究生

出　　处：《新闻与传播研究》2008年第3期73-77,共5页Journalism & Communication

摘　　要：本文采用实验法考查情色化新闻的传播对个体及社会的影响。结果显示:持续阅读情色化新闻会对人的性意念产生启动效应。这种启动效应影响了个体对他人或事物的认知与评价。接触情色化新闻容易使个体更多地用性的或情色的眼光去看待一个陌生的人,且无论此陌生人是女性还是男性;接触情色化新闻也容易使个体对情色信息的认知降低敏感性,或者说使个体对情色信息感知的性意念产生了负启动效应。实验研究可为人们客观、具体地认识情色信息传播对个体及社会的影响提供新的视角、新的途径。Experimental method has been used in the studies of the impact of erotic news on individual and society. The result shows that continuous reading erotic news can elicit sexual ideation and such elicitation can influence the cognition and evaluation on other person or other thing. The more contact erotic news, the easier to look on male or female strangers with sexual eyes. The more contact erotic news, the easier to be insensitive to sexual informa- tion. Experimental research should provide some new ways to help people recognizing the impact of erotic information on individual and society more objectively and concretely.

关 键 词：负启动效应 实验法 情色化新闻 性意念 信息感知 信息传播 个体 陌生人 

分 类 号：G210[文化科学—新闻学] B842[哲学宗教—基础心理学]