基于个人感知的企业文化内部传播渠道有效性实证研究  

Transmission Channels——Based on Individual Perceptions

作　　者：曲庆[1] 

机构地区：[1]清华大学经济管理学院,北京100084

出　　处：《科学学与科学技术管理》2008年第8期162-167,共6页Science of Science and Management of S.& T.

基　　金：国家自然科学基金项目(70772015)

摘　　要：分析了CEO等八种企业文化内部传播渠道的有效性,利用调研数据对研究假设进行了验证,有效样本量为839。统计结果表明,沟通、CEO、直接上级、英雄人物与故事、同事对员工的企业文化接受度有非常显著的正面影响,奖惩制度有弱度的正面影响,活动的作用不显著。The effectiveness of eight internal transmission channels of corporate culture is analyzed and tested through 839 groups of data we collected by survey. The result shows that the effects of communication, CEO, direct supervisor, heroes and stories and colleagues on the acceptance of the corporate culture by the employees are prominent. The effect of rewards and punishment is low. The effect of activities can be almost ignored. The findings and implications for future research are discussed in the final part.

关 键 词：企业文化 内部传播渠道 有效性 个人感知 

分 类 号：F270[经济管理—企业管理]