顾客价值视角下的林业企业价值链管理  

The Value Chain Management of Forestry Enterprises in the Perspective of Customer Value

作　　者：彭胜志[1] 胡婷婷[2] 

机构地区：[1]东北林业大学经济管理学院,黑龙江哈尔滨150040 [2]东华理工大学经济与管理学院,江西抚州344000

出　　处：《林业科技》2008年第5期63-66,共4页Forestry Science & Technology

基　　金：黑龙江省科技厅青年专项基金资助(QC06C007);东北林业大学哲学社会科学研究基金项目资助(07054)

摘　　要：通过建立顾客价值层次结构模型,运用改进的模糊层次分析法,确定林业企业价值链各作业活动的顾客价值贡献度,对林业企业核心竞争力加以识别;依据二维决策支持矩阵,对林业企业的业务流程重组、外包业务等战略问题提供决策支持。Based on the hierarchy structure of customer value, a practical and feasible method for value chain management of forestry enterprises in perspective of customer value was put forward. And the contribution to customer value of every activity in value chain had been determined. Accordingly, core competence of forestry enterprise was identified. Double dimension matrix to support decisions offers an effective tool to management issues such as business process restructuring and outsourcing.

关 键 词：顾客价值 价值链 价值链管理 

分 类 号：F270[经济管理—企业管理] F326.25[经济管理—国民经济]