企业社会责任动力机制探析  

On Dynamic Mechanism of Corporate Social Responsibility

作　　者：郑晓霞[1] 张苏串[1] 

机构地区：[1]山西大学经济与工商管理学院,山西太原030006

出　　处：《中北大学学报（社会科学版）》2008年第5期25-28,共4页Journal of North University of China：Social Science Edition

基　　金：山西省留学人员科研资助项目"山西民营企业社会责任问题研究"(0705504)

摘　　要：阐述了企业社会责任的理论基础,并从内在驱动力和外在约束两方面分析了企业社会责任的动因。最后对如何构建有效的企业社会责任动力机制提出了自己的看法,即内外兼顾,在澄清企业社会责任内涵的基础上,对内培养企业家的社会责任意识,对外引导消费者的消费意识以及加强政府的导向功能。This paper analyzes the theoretical basis of corporate social responsibility, and illustrates the motivation of corporate social responsibility through two aspects： inner impetus and outer regulation. Finally it puts forward the available dynamic mechanism of corporate social responsibility, that is. the mutual efforts of inside and outside of the enterprise --on the basis of clarifying the connotation of corporate social responsibility, the enterpriser＇ s consciousness on corporate social responsibility should be cultured inside the enterprise, while the consumer＇ s shopping consciousness should be inducted and the government＇ s action outside the enterprise should be strengthened.

关 键 词：企业社会责任 动力机制 利益相关者 契约理论 

分 类 号：F270[经济管理—企业管理]