浅议高校危机公关  

A Reflection of College Crisis Public Relations

作　　者：阿迎萍[1] 刘志芳[1] 李青[1] 

机构地区：[1]廊坊师范学院管理学院,河北廊坊065000

出　　处：《廊坊师范学院学报（社会科学版）》2008年第5期107-108,共2页Journal of Langfang Normal University(Social Sciences Edition)

基　　金：廊坊师范学院科学研究项目(LSCY200701)

摘　　要：公共关系作为一门课程在全国各地高校普遍开设,然而高校自身的形象建设和管理并没有引起决策者和管理者的关注。在公共关系管理方面,国内高校还基本处于"零状态",引入先进的公共关系管理理念与模式,塑造良好形象已成为高校管理的一个重要话题。The course related to public relations has been set up in colleges nationwide. However, the construction and management of the image of the college itself have not paid adequate attention to by policy makers. Most colleges in China have no management of public relations. It is an important topic to introduce advanced management concept and model of public relations to cultivate a good image for colleges.

关 键 词：高校 危机公关 传播 

分 类 号：G47[文化科学—教育学]