企业文化:企业成长的驱动因素——基于玫琳凯的案例研究  

Business Culture:Drive of Business Development——Researching into Malykay's Cases

作　　者：李香枫[1] 杨恕[1] 

机构地区：[1]兰州商学院,甘肃兰州730020

出　　处：《兰州商学院学报》2008年第5期49-54,共6页Journal of Lanzhou Commercial College

摘　　要：本文通过对玫琳凯企业案例的研究,论证了企业文化与企业成长的关系。认为连接企业文化与企业成长两者之间关系的纽带就是企业核心竞争力。企业文化不仅是一种基础作用,更是一种内化的力量,而竞争力就是外显的形式,它们共同推动了企业的成长。This article expounds the ralationship between the business culture and business development through researching into Malykay＇s cases.The author thinks that the core of competition links the business culture and development.The business culture is not only a foundation but also a internal strength,and competition just is a kind of outward appearance of culture.These two factors promote the development of the business.

关 键 词：企业文化 核心竞争力 玫琳凯 

分 类 号：F270[经济管理—企业管理]