零售商具有灵活决策目标的供应链协调  

Supply Chain Coordination Involving Retailer with Flexible Objectives

作　　者：添玉[1] 黄道[2] 刘东波[3] 

机构地区：[1]上海海事大学物流工程学院,上海200135 [2]华东理工大学自动化研究所,上海200237 [3]上海师范大学机械与电子工程学院,上海201418

出　　处：《华东理工大学学报（自然科学版）》2008年第6期837-842,901,共7页Journal of East China University of Science and Technology

基　　金：上海市教育委员会科学研究项目(06DZ033)

摘　　要：建立了零售商具有两种灵活决策目标的供应链模型:期望利润最大化和期望投资回报率最大化。分别研究了批发价策略和双部定价策略两类契约下的博弈动态,推导出各自的均衡结果。在此基础上,结合仿真实例,考察了契约柔性对供应链协调性的影响以及契约柔性价值随决策目标的变化情况。结果表明:契约柔性化是协调策略设计的重要思路之一,但其价值因决策目标差异而不同,期望投资回报率条件下协调难度更大。The supply chain model is established involving the retailer with two flexible objectives,expected profit maximization and expected return on investment （ROI） maximization. The interactive dynamics under two contracts, wholesale pricing and two-part tariff, is characterized such that the equili- brium solutions are derived. By combing with numerical examples, the impact of contract flexibility on supply chain coordination is considered and how its value changes with decision objectives is investigated. The results show that contract flexibility is one of the coordinating strategies. However, its value is not identical, and the difficulty is higher with ROI case.

关 键 词：供应链 协调 契约 决策目标 

分 类 号：F274[经济管理—企业管理]