PPG的YES和NO  

PPG's yes and no

作　　者：苏勇[1] 魏忱[1] 

机构地区：[1]复旦大学管理学院

出　　处：《上海管理科学》2008年第6期38-41,共4页Shanghai Management Science

摘　　要：网络经济时代,Internet、交互式Web应用和电子协作等计算机技术彻底改变了传统的商业方式,虚拟组织应运而生。直销、外包、快速反应的供应链和沉重的营销费用均使其具有两面性,众多的跟风者更是对这一创新组织形式提出挑战。In the internet age, Internet, alternative web application, electronic coordination and other computerizing technique have changed the traditional business mode completely, virtual organization emerges as the times require. Direct marketing, outsourcing, quick response of the supply chain and substantive marketing expense all have bilateral aspects. Meanwhile, the vast amount of imitators also challenge the innovative organization form.

关 键 词：虚拟组织 直销 外包 供应链管理 

分 类 号：F270[经济管理—企业管理] G633.41[经济管理—国民经济]