商业本质的回归与商业成功——对玫琳凯商业成功的经营哲学探讨  

Business Reorientation and Success——Managing Phylosophy of Mary Kay’s Business Success

作　　者：王有全[1] 

机构地区：[1]云南机电职业技术学院工商管理系,云南昆明650033

出　　处：《浙江工商职业技术学院学报》2008年第4期17-18,32,共3页Journal of Zhejiang Business Technology Institute

摘　　要：本文通过解读玫琳凯公司成功的商业营销模式,提出总体性原则和商业本质回归是其成功的关键因素。玫琳凯公司把商业与奉献看作是统一于信仰这个最高原则,从而在商业战略中把宗教关怀及利润获取合二为一,进而提出商业本质的回归是现代商业走向成功之理论基础。This paper analyzes the successful business mode of Mary Kay, pointing out that entirety principle and business reorientation are the crucial factors. Mary Kay views business and dedication as her behef. Consequently, religious charity and profit acquirement converge into her business strategy. What＇s more, business reorientation is the theoretical foundation of modern business success.

关 键 词：商业本质 整体性 宗教关怀 人本思想 

分 类 号：F272.3[经济管理—企业管理]