转型期企业创新与思维方式变革  

Business Innovation in Transition Period and Change of Ways of Thinking

作　　者：黄德源[1] 徐之舟[2] 

机构地区：[1]上海师范大学旅游学院,上海201418 [2]上海师范大学建工学院,上海201418

出　　处：《研究与发展管理》2008年第6期95-100,共6页R&D Management

摘　　要：转型期的社会充满着不确定性,在此,从思维方式变革的新视角来论述企业创新的价值,进而论证企业创新是转型期企业规避生存威胁的根本途径和有效对策。The society in transition period is full of uncertainty. From a brand-new perspective of change of ways of thinking, it discusses about the value of business innovation. Furthermore, it proves that the business innovations are the essential strategies and effective solutions for the business to evade survival threats.

关 键 词：生存威胁 企业创新 思维方式 

分 类 号：F270[经济管理—企业管理]