企业竞合分析新范式：六力互动模型--内涵、思路与策略  

A New Paradigm To Analyze Co-opetition Relationships:Six-forces Interacting Model

作　　者：项保华[1,2] 李大元[1] 

机构地区：[1]浙江大学管理学院,浙江杭州310058 [2]复旦大学管理学院,上海200433

出　　处：《科技进步与对策》2009年第3期52-54,共3页Science & Technology Progress and Policy

基　　金：国家自然科学基金项目(70672044)

摘　　要：六力互动模型是从企业高层管理团队人际互动视角入手,以焦点企业为基点,不作预设地、动态系统地分析其与供方、买方、替代品厂商、互补品厂商、同行业厂商、潜在进入者这6种直接相关的市场力量之间的竞合互动权变关系,以指导企业采取相应策略构建持续优势的综合分析工具。六力互动模型具有较强的实践应用性与理论创新性,是竞合互动关系分析的新范式。From the view of inter-personal interaction of top management team and with the specific enterprise as the analysis basis.Six-forces interacting model analyzes the dynamic contingent relationships with the six direct relevant forces,Suchas, suppliers,buyers ,substitutes,complementors,industry competitors and potential entrants ,aiming at instructing firms adopting right strategies to gain sustainable advantage.Since its practical usage and theoretical innovation, six-forces interacting model is a new theoretical paradigm to analyze co-opetition relationships.

关 键 词：六力互动模型 企业竞合分析 人际关系网络 高层管理团队 

分 类 号：F271[经济管理—企业管理]